BDW: Strategic Account Management

In this exclusive BD Workshop, Alistair Marshall, Director at Professional Services BD, and Ben Chiriboga, Head of Growth at Nexl, discuss Strategic Account Management and how it is beneficial to law firms looking to excel in the remote world.

They spoke about:

  • What is Strategic Account Management?
  • Why we need to do it?
  • Systems, tools and strategies
  • The importance of fostering current relationships in addition to the new
  • Types of questions to ask current and new prospects

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