ARTICLE BY JAY HARRINGTON & HARRINGTON COMMUNICATIONS
Thought leadership content is what sells a lawyer when she’s not there to sell herself.
Without a robust digital footprint, a lawyer will be virtually invisible to the increasingly large pool of prospects who rely on Google and social media to find solutions to their problems and winnow down their options.
Your thought leadership content acts as your agent — a public signal of your expertise amid all the noise online. And one of the best tools you can use to bolster your status as a thought leader is LinkedIn.