ARTICLE BY GILLIAN FISHMAN
PUBLISHED IN E-BOOK BY THE BD LADDER: EFFECTIVE CONTENT STRATEGIES FOR PROFESSIONAL SERVICES FIRMS
When it comes to content strategy, there are two major forces at play:
(1) the type of content you generate, and
(2) the channels through which you share it.
Both forces must work together seamlessly and be tailored to one another.
In the professional services world, LinkedIn is an invaluable channel – but very know how to leverage it to get real results, and even fewer have a strategy to do so.
Becoming an influencer on LinkedIn is an invaluable business development asset in the professional services world.
In this article, we’ll discuss why:
+ Brand awareness is essential to buying decisions;
+ Consistent, engaging communication drives brand awareness
+ You can’t always rely on your firm’s brand;
+ Personal brands are equally (if not more) powerful; and
+ How to create your personal brand and leverage it to become a LinkedIn influencer.