Let’s assume you work in the professional services sector and currently don’t do much business development because you are too busy with fee earning work. There is nothing to say for a heavy workload, in fact, it is really good because you are busy doing fee earning work which means that the fees come in. However; you do need to be prepared for the future and for when you are less busy, so that you can get more work in.
Business development is about developing business (what’s in the name) but it does require some action from your side. I know that it isn’t your key priority to schedule meetings with potential clients or to go to this networking event while you can barely manage to eat because you are under so much pressure, yet you need to see the benefit of doing a little bit every day.