As we come out from the malaise of the pandemic, there has been a noticeable uplift in the number of events that professional services firms have chosen to attend, perhaps hungry/desperate to re-engage their markets. My personal experience has been that whilst the halls have been full of willing exhibitors, the footfall of attendees has been somewhat disappointing. So, should you invest and how do you know if it was worth it? What might your ROI look like?
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ARTICLE BY ALISTAIR MARSHALL
