What is personal branding – and why does it matter for lawyers? Personal branding is the things people say about you when you’re not in the room. This can include: ‘She’s great at mentoring junior lawyers.’ ‘He’s worked in Asia and knows how things work over there.’ ‘She does a lot of first-to-market deals – she’s not intimidated by […]
Just like your firm’s online presence is important for attracting and winning new clients, so too is your presence as a lawyer. As we live in an increasingly digital world, staying top of mind and building your personal brand is crucial.