Fireside Chat: CRMs & Marketing Analytics

In this exclusive Fireside Chat, we were joined by Jason Kennedy, Marketing Operations Consultant of Calibrate Legal, to discuss how CRMs and marketing analytics work together to create better results for law firms.

Together with Ben Chiriboga, they discussed:

– Some of the challenges we’re seeing with CRM usage today;

– How some savvier firms are better leveraging CRMs;

– The evolving role of the CRM Manager to Data Manager; and

– Near-future state of CRM and how it could be used for data-driven marketing strategy.


CALIBRATE LEGAL is a first-call resource for law firm leaders who seek the best business services talent and invest in their success. Their team, which comprises advisers and recruiters with law firm and corporate experience, helps law firms achieve superior business results through the strategic use of talent, time and technology.

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